Scion FR-S

February 2, 2012
 

2013 Scion FR-S Commercial Shoot – Behind The Scenes

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Written by: Goran Has
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2013 Scion FR S Commercial Shoot   Behind The Scenes

.com has released live updates from the set of their latest television ad featuring the all-new 2013 . This exclusive behind-the-scenes coverage was a rare glimpse into all the work (and play) that goes into producing less than one minute of beautiful driving footage. They are proud of the fact that the Scion community stands out as one of the most cohesive, collaborative families in the automotive world.

Director Simon Needham of ATTIK creative agency led the shoot.  His skill and professionalism made for a timely and productive shoot.

2013 Scion FR S Commercial Shoot   Behind The Scenes

2013 Scion FR S Commercial Shoot   Behind The Scenes

Jarod DeAnda, blogger extraordinaire and the Voice of Formula , was on hand to keep things lively and snap some behind-the-scenes of his own.

2013 Scion FR S Commercial Shoot   Behind The Scenes

Speaking of Formula Drift, when it came down to deciding who would be behind the wheel of the FR-S for our shoot, there was really no debate. Scion drifter Ken Gushi confidently displayed his driving prowess throughout the day, making sure we all knew his skills are not limited to a race track.

2013 Scion FR S Commercial Shoot   Behind The Scenes

 

2013 Scion FR S Commercial Shoot   Behind The Scenes

 

2013 Scion FR S Commercial Shoot   Behind The Scenes

Scion VP Jack Hollis spent some time to support the production team and observe the FR-S in action. He and Ken discussed the dynamics of Scion’s RWD sports car, learning more and more about the machine as time goes on.

2013 Scion FR S Commercial Shoot   Behind The Scenes

2013 Scion FR S Commercial Shoot   Behind The Scenes
National Marketing and Communications Manager Owen Peacock kept a close eye on the production, collaborating with Simon on shots and maximizing the day’s efforts toward Scion’s goals for the car.

2013 Scion FR S Commercial Shoot   Behind The Scenes

For you non-film experts out there, you’d be amazed at the amount of equipment that is used to capture HD shots of a vehicle in motion. A GoPro camera was used to capture the footage, and an even more intense setup was used to get the camera into position.

2013 Scion FR S Commercial Shoot   Behind The Scenes

2013 Scion FR S Commercial Shoot   Behind The Scenes

Specifically, when the camera wasn’t on a tripod, a Russian Arm rig was used…

2013 Scion FR S Commercial Shoot   Behind The Scenes

…and a remote-controlled camera apparatus mounted to the front of a helicopter!

2013 Scion FR S Commercial Shoot   Behind The Scenes

2013 Scion FR S Commercial Shoot   Behind The Scenes

All of the attendees were enthusiastic, the film crew was skilled and professional, and our director, managers and drivers all provided consistent leadership and performance. The footage captured will be used to produce 3 unique commercials for the 2013 , and will all air nationally this spring when the car goes on sale.

Source: scion.com

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