Subaru BRZ

April 1, 2012

Subaru BRZ, Scion FR-S could sell tons — if they have ‘em

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Written by: Goran Has
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Subaru BRZ, Scion FR S could sell tons    if they have em

How many and sports car can and , respectively, manage to sell? Drive On bets it’d be more than they’ve planned.

hasn’t been forthcoming on its sales goals, but Subaru’s have undergone an interesting evolution.

First time Drive On visited with Subie about the BRZ, the talk was of a tiny, 3,000 units a year in the U.S. But in the latest conversation, on Friday and not that much after the first conversation, the number of people who’d contacted Subaru about getting on a list had zipped and the sales forecast had, too; up to 6,000.

Dealers should start getting cars late in April and the pipeline from should be full in May.

BRZ will start at about $26,000 including shipping and FR-S roughly $1,000 less. The two have different standard features.

Both cars are made in by Subaru’s parent company, Fuji Heavy Industries. It’ll be good spectator sport to see which brand gets the nod for a bigger allocation if both models generated unsated demand.

For the terminally curious: BRZ stands for Boxer engine (Subaru’s flat four), Rear drive (Subie’s first since the 1950), Zenith (as in, top o’ the heap — which drivers of the high-power and Subaru models might dispute).

says the ‘s FR-S designation stands for Front engine, Rear-wheel drive, Sport.

Source article.

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