Toyota 86

April 11, 2012
 

Toyota 86 to undercut VW Golf GTI

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Written by: Goran Has
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Toyota 86 to undercut VW Golf GTI

The new sports car will be cheaper than a Volkswagen Golf GTI when it goes on sale in June, sources have revealed to CarAdvice.

There has been intense speculation about the price of Toyota’s rear-wheel-drive coupe, which aims to put the brand renowned for dependable but conservative cars back among the consideration set of driving enthusiasts.

Toyota has previously said only that it hoped to start the ?s price tag with a ’3?, but CarAdvice’s sources say the local car maker has been successful in negotiating an even better price than $39,990 with Toyota HQ in .

“It will be a little bit cheaper than that,” our insider said when asked if the 86 would undercut the $38,990 three-door version of the highly popular VW Golf GTI, suggesting a price of about $37,990. “We’ve had long discussions with to get there [to that price],” they added.

The near-identical twin produced as part of a joint venture, the , is also now expected to be priced similarly to the 86, whereas the original expectation was a higher, low-$40K price point.

, however, is wary of the BRZ treading on the toes of its hero car, the hot-hatch that costs $39,990 before on-road charges are added.

Toyota is expected to offer two versions of the 86, with a higher-spec model available in addition to the sub-$38,990 entry-level model. will offer only one specification, with the bias towards lighter weight and handling rather than being loaded with features.

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