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February 8, 2012

Video: Deep Subaru Advertisement from Japan

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Written by: Oliver Trako
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Video: Deep Subaru Advertisement from Japan

Clearly targeted at the Japanese market this advertisement shows the farther representing a turbo Legacy and the older generation of fans. The son represents the younger generation of fans. Initially there is a disagreement, and the farther does not approve of his son and the BRZ. Eventually though, he realizes that a combination of a boxer engine with rear wheel drive is good as is his son in the same way that the traditional Liberty turbo engine combined with 4WD. How do you interpret this unusually deep and meaningful ad?

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